One to One strategy of E-CRM is a methodology used to analyze customer requirement and identify preferences to equip the organization to cater better to customer needs through optimization of CRM solution. It can be defined as a foundation for customer relationship and concentrated management practices.

It is vital to create a single view of the customer from different touch points by integrating information from various sources available. This is an identification phase where the customer identities, contact information, transactions, interactions are identified. The focus here is giving the vital people access to the identified information at the time of need.

Organization should work the strategies with the understanding that all customers are not equal. It is important to differentiate the customers on the actual profits and the potential value and the needs from the view of individual customer requirements and needs of the customer segment.

Information absorption should be methodical to prevent repeat information gathering from the customer. Interaction with the customer should be initiated in a cyclic manner to understand the needs, value, preferences and behaviors that change over modified business environment.

Information gathered through various processes should be utilized effectively by promoting customization of customer needs. Customization should create a need set for customers based on product, service rendered, delivery and bundles to facilitate cross sell programs.